About & Testimonials


Why NYC Admissions Solutions?

Our clients have secured admission to many top public and independent schools within the NYC area, including: Regis, Beacon, Bard, Horace Mann, High School of American Studies at Lehman College, LaGuardia High School of Music & Art and Performing Arts, Brooklyn Friends, Poly Prep, Edward R. Murrow HS, Berkeley Carroll, Brooklyn Latin, Hackley, Millennium HS, Rye Country Day, HS for Math, Science and Engineering at the City College, NYC iSchool, Trevor Day, Little Red Schoolhouse, Packer Collegiate, NEST+m, and many other public and independent schools.

We can help you…

  • improve your child’s chances of securing admission to a NYC public or independent school of choice – including the elite Specialized High Schools.
  • save hours and potentially months of your precious time trying to understand and navigate the admissions process.
  • gain confidence and peace of mind.
  • get personalized attention from an expert who knows NYC public AND independent school admissions.

Our Mission

To be the most respected and trusted independent resource for NYC school admissions, and to foster peace of mind and confidence by providing personalized, affordable and accurate expertise to families seeking placement in NYC schools.



A Peek Inside NYCAS

Our Founder and President, Maurice Frumkin, has worked with hundreds of NYC families, has trained hundreds of school guidance counselors, and has reviewed thousands of school applications. He has extensive firsthand knowledge of the NYC high school admissions process — including admissions to the elite NYC specialized high schools requiring the SHSAT. Maurice started NYC Admissions Solutions because he wanted to help NYC families navigate the complex system of choice that is NYC school admissions.

About our Team

NYC Admissions Solutions’ Founder and President, Maurice Frumkin, is former Deputy Executive Director of High School Enrollment with the New York City Department of Education, where he trained directly with the pioneers of the largest school choice process in the nation – the NYC high school admissions process. Maurice is also a former middle and high school admissions officer with a top NYC independent school, and he ran award-winning after-school programs in 3 New Jersey public school districts. For nearly 20 years, Maurice has served in a variety of roles in public and private schools, taught middle school students, coached middle school baseball, and volunteered with organizations like Junior Achievement and New York Cares. Maurice has a Bachelor of Science degree from the University of Pennsylvania, and an MBA from New York University’s Leonard N. Stern School of Business. Maurice is an Associate Member of the Independent Educational Consultants Association.

Jen Chassin — Senior Admissions Associate Jen Chassin works with New York City families to help them navigate the public and private high school admissions process.  She has extensive experience guiding families through the diverse NYC school admissions requirements—including those pertaining to transcripts, test-taking, recommendations, and auditions/portfolios—as well as geographic and registration priorities.  Jen also assists with application timing & organization, essay-writing, interview skills, and materials submission.  Jen received a Master’s degree in English & Comparative Literature from Columbia University and a Bachelor’s degree from Tufts University.  

Olivia Gell — Senior Admissions Associate, Olivia Gell partners with students and families to assist them in understanding and navigating the NYC admissions landscape. She has experience advising with application planning and timing, providing essay workshopping and support, and developing student interview skills.

Olivia’s strengths lie in her strong and compassionate communication skills and commitment to equipping families with information to make informed decisions. She posses a keen ability to deliver highly personalized support and enjoys working with diverse stakeholders. Olivia received an MA in Secondary English Education from Teachers College, Columbia University and a BA from Franklin & Marshall College.

Bently Kapten —Senior Admissions Associate (early childhood, alternative placements, G&T, and special needs)

For the past decade, Bentley Kapten has honed his abilities to set measurable goals, oversee systems, and lead teams by building relationships with families & community stakeholders to positively impact educational outcomes for students. His knowledge is guided by his experience in the classroom as an elementary school teacher in Brooklyn and Harlem and an instructional coach at Teach For America. Additionally, he oversaw the curriculum and instructional pedagogy as an Academic Dean for an elementary school in Manhattan. Currently, he utilizes his background and knowledge of the NYC school system to consult and advise families through tutoring, school support, and school placements with NYC Admissions Solutions, where he specifically focuses on early childhood placement and alternative placements such as G & T programs, as well as special needs placements. Bentley is also an alumnus of Texas Tech University and Relay Graduate School of Education. He currently lives in Brooklyn with his wife Sophia.

Dana Ponsky —Senior College Admissions Counselor

Dana Ponsky works closely with students and their families in grades 9-12 to inform them about and support them through the college admissions process. Prior to joining NYC Admissions Solutions, Dana served as a director of college counseling in high schools in Miami, Florida and Washington, D.C. Most recently, she lead the development of a new, comprehensive career services office in a Brooklyn high school to help students understand the importance of career development in the college admissions and decision process. She has a unique background in both college and career counseling, along with student development services at the collegiate level. This provides students and families a chance to learn not just what it takes to have a great application to get into college, but most importantly what is needed to ensure long-term success in college and beyond.

For 18 years, Dana has worked in education, first as a university administrator at colleges such as the University of Miami, University of Michigan, and Barry University in various roles including first-year student programs and retention, and 10 years ago she transitioned to working with high school students to help prepare them for the college admissions process. She has served not only as a counselor but also a teacher at the high school and university-level.  Dana earned her Bachelor of Arts in American Studies from the University of Maryland, a Master of Arts in College Student Personnel from Bowling Green State University, and a Post-Master’s Certificate in Enrollment Management from the University of Miami.

Willow Joffee —Senior Admissions Associate Willow Joffee partners with NYC families to support them through both the public and private high school admissions process. Her straightforward and warm approach demystifies the admissions process, allowing families to feel informed and empowered in their decision making. With a keen ability to listen deeply, communicate effectively and strategize to meet individual needs,  Willow sees “goodness of fit” as the anchor of her high school placement work with families.

 Willow developed a comprehensive and engaging high school placement process from the ground up for an urban, public charter school. Her distinguished program fosters the collaboration of families, students, and teachers and has established strong connections in both public and private high schools. She has worked with hundreds of students on the high school application process and can assist students with portfolio preparation, audition expectations and etiquette, interviewing skills and essay writing.

 Prior to her work with NYC Admissions Solutions, Willow managed a mentorship program for young creatives at Urban Arts Partnership, counseled incarcerated young women at Riker’s Island, mentored adolescents in the foster care system, and worked with high school students and families in a variety of settings. Willow earned her MSW from Hunter College. In addition to high school placement support, Willow provides adolescents with private executive functioning tutoring and life design coaching.

Kimberly Roa —Executive Assistant & Program Manager

By providing administrative assistance, Kimberly is involved in all aspects of the NYCAS process. She manages event planning, marketing, school outreach, and general managerial tasks. Kimberly diligently supports the NYCAS team and by extension, NYCAS families, to ensure a productive, personal, and fulfilling experience for all who seek help from the NYCAS team.


“(Mr. Frumkin) It was supposed to be a 'surprise' thank you, but it appears that can't happen. I've been trying to have cookies delivered to you as a thank you... We both really thank you... your kindness meant a lot to both of us!.” “I wanted to take the time to thank you so much for all the time you've spent talking to me about this difficult high school process."
“Yesterday, I attended a high school workshop in Manhattan. I would like to thank the man who conducted the meeting [Maurice Frumkin]. He did an amazing job explaining the key elements regarding the process for high school admission.”
“Thank you again for the patience you had with me today as well as all the help and advice you provided. You are the first person I have come across that, in my opinion, showed concern since I started trying to help my daughter. Thank you again, people like you are few and far between.”
“You have been very kind and helpful – as well as frank and prompt in your responses.”
“We both (my daughter and I) really thank you…your kindness meant a lot to both of us!”
“Thanks for your help in this matter and I'll email you if I need you for anything else. You have been very responsive and that is a quality that is rare.”
"I thought you exceeded our expectations. You are certainly thoroughly knowledgeable about your subject matter and present it in a personable manner."

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