About & Testimonials



Why NYC Admissions Solutions?

Our clients have secured admission to many top public and independent schools within the NYC area, including: Regis, Beacon, Bard, Horace Mann, High School of American Studies at Lehman College, LaGuardia High School of Music & Art and Performing Arts, Brooklyn Friends, Poly Prep, Edward R. Murrow HS, Berkeley Carroll, Brooklyn Latin, Hackley, Millennium HS, Rye Country Day, HS for Math, Science and Engineering at the City College, NYC iSchool, Trevor Day, Little Red Schoolhouse, Packer Collegiate, NEST+m, and many other public and independent schools.

We can help you…

  • improve your child’s chances of securing admission to a NYC public or independent school of choice – including the elite Specialized High Schools.
  • save hours and potentially months of your precious time trying to understand and navigate the admissions process.
  • gain confidence and peace of mind.
  • get personalized attention from an expert who knows NYC public AND independent school admissions.

Our Mission

To be the most respected and trusted independent resource for NYC school admissions, and to foster peace of mind and confidence by providing personalized, affordable and accurate expertise to families seeking placement in NYC schools.


A Peek Inside NYCAS

Our Founder and President, Maurice Frumkin, has worked with hundreds of NYC families, has trained hundreds of school guidance counselors, and has reviewed thousands of school applications. He has extensive firsthand knowledge of the NYC high school admissions process — including admissions to the elite NYC specialized high schools requiring the SHSAT. Maurice started NYC Admissions Solutions because he wanted to help NYC families navigate the complex system of choice that is NYC school admissions.


About our Team

NYC Admissions Solutions’ Founder and President, Maurice Frumkin, is former Deputy Executive Director of High School Enrollment with the New York City Department of Education, where he trained directly with the pioneers of the largest school choice process in the nation – the NYC high school admissions process. Maurice is also a former middle and high school admissions officer with a top NYC independent school, and he ran award-winning after-school programs in 3 New Jersey public school districts. For nearly 20 years, Maurice has served in a variety of roles in public and private schools, taught middle school students, coached middle school baseball, and volunteered with organizations like Junior Achievement and New York Cares. Maurice has a Bachelor of Science degree from the University of Pennsylvania, and an MBA from New York University’s Leonard N. Stern School of Business. Maurice is an Associate Member of the Independent Educational Consultants Association.

Jen Brier — Senior Admissions Associate Jen Brier works with New York City families to help them navigate the public and private high school admissions process.  She has extensive experience guiding families through the diverse NYC school admissions requirements—including those pertaining to transcripts, test-taking, recommendations, and auditions/portfolios—as well as geographic and registration priorities.  Jen also assists with application timing & organization, essay-writing, interview skills, and materials submission.  Jen received a Master’s degree in English & Comparative Literature from Columbia University and a Bachelor’s degree from Tufts University.  She continues to volunteer with the Tufts Alumni Admissions Program interviewing undergraduate applicants and sharing assessments with the University.

Jessica Robins — Senior Admissions Associate Jessica Robins has nearly 10 years of experience with navigating Lower and Middle School admissions in New York City. She has worked as both a teacher and administrator at a number of public and private schools throughout Brooklyn, the Bronx, and Manhattan. In Jessica’s roles as Director of Admissions and Director of Financial Aid, she interviewed hundreds of families, observed hundreds of children, and has helped the families she met move step by step through the admissions process. Jessica has both created and implemented observational and developmental assessments for private schools. Her prior experience crafting effective assessments is valuable to families and children seeking a deeper understanding of the characteristics that schools are looking for.

Jessica loves working in the field of enrollment because it gives her the ability to help families find the school that is the best fit. Her goal is to provide every family she helps with the most satisfying educational experience and school community. Jessica received her undergraduate degree in Psychology and History of Art from the University of Michigan and earned a Masters of Science in General Elementary School Education from the Bank Street College of Education in Manhattan, NY.

Olivia Gell — Senior Admissions Associate Olivia Gell works alongside families to assist them in navigating the NYC public and private high school admissions landscape. She has experience working with families to provide school recommendations and guide decisions as well as in working with students to assist them with interview and portfolio preparation, teacher recommendations, and essay writing. 

In addition to her experience with NYC school admissions, Olivia teaches Middle and High School English and is a student advisor. She has taught in New York City and internationally and is passionate about providing and supporting students in identifying and receiving formative educational experiences. Olivia received a Master’s degree in Secondary English Education from Teachers College Columbia University and a Bachelor’s degree in English and Sociology from Franklin and Marshall College. 

Tony Natelli  College Admissions Counselor for NYC Admissions Solutions. Previously a college placement advisor at Hunter College High School in NYC and currently college placement counselor at one of the top 50 public high schools in the nation in northern NJ, Tony has over 10 years of experience counseling students and families on competitive college admissions.

Tony’s students have received offers at all Ivy League schools, MIT, Stanford, Amherst, Williams, U. of Maryland-College Park, U. of Michigan, UNC-Chapel Hill, U. of Virginia, various SUNY schools, Union, Boston College, Boston University, Northeastern, Brandeis, Colby, various U. of California schools, and many others across the country.

Beginning in the freshman year, he advises students and families on course selection, extracurricular activities, and employment and internships to help build the college application. Ultimately, he plays an instrumental role in identifying the best fit schools and optimizing students’ candidacies for their schools of choice – helping families save time and stress managing the often overwhelming college application process. Tony is also a guru on scholarship research and Naviance, a premier technology used by high school administrators and families for college placement services.



“(Mr. Frumkin) It was supposed to be a 'surprise' thank you, but it appears that can't happen. I've been trying to have cookies delivered to you as a thank you... We both really thank you... your kindness meant a lot to both of us!.” “I wanted to take the time to thank you so much for all the time you've spent talking to me about this difficult high school process."
“Yesterday, I attended a high school workshop in Manhattan. I would like to thank the man who conducted the meeting [Maurice Frumkin]. He did an amazing job explaining the key elements regarding the process for high school admission.”
“Thank you again for the patience you had with me today as well as all the help and advice you provided. You are the first person I have come across that, in my opinion, showed concern since I started trying to help my daughter. Thank you again, people like you are few and far between.”
“You have been very kind and helpful – as well as frank and prompt in your responses.”
“We both (my daughter and I) really thank you…your kindness meant a lot to both of us!”
“Thanks for your help in this matter and I'll email you if I need you for anything else. You have been very responsive and that is a quality that is rare.”
"I thought you exceeded our expectations. You are certainly thoroughly knowledgeable about your subject matter and present it in a personable manner."

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