About & Testimonials


Why NYC Admissions Solutions?

Our clients have secured admission to many top public and independent schools within the NYC area, including: Regis, Beacon, Bard, Horace Mann, High School of American Studies at Lehman College, LaGuardia High School of Music & Art and Performing Arts, Brooklyn Friends, Poly Prep, Edward R. Murrow HS, Berkeley Carroll, Brooklyn Latin, Hackley, Millennium HS, Rye Country Day, HS for Math, Science and Engineering at the City College, NYC iSchool, Trevor Day, Little Red Schoolhouse, Packer Collegiate, NEST+m, and many other public and independent schools.

We can help you…

  • improve your child’s chances of securing admission to a NYC public or independent school of choice – including the elite Specialized High Schools.
  • save hours and potentially months of your precious time trying to understand and navigate the admissions process.
  • gain confidence and peace of mind.
  • get personalized attention from an expert who knows NYC public AND independent school admissions.

Our Mission

To be the most respected and trusted independent resource for NYC school admissions, and to foster peace of mind and confidence by providing personalized, affordable and accurate expertise to families seeking placement in NYC schools.



A Peek Inside NYCAS

Our Founder and President, Maurice Frumkin, has worked with hundreds of NYC families, has trained hundreds of school guidance counselors, and has reviewed thousands of school applications. He has extensive firsthand knowledge of the NYC high school admissions process — including admissions to the elite NYC specialized high schools requiring the SHSAT. Maurice started NYC Admissions Solutions because he wanted to help NYC families navigate the complex system of choice that is NYC school admissions.

About our Team

NYC Admissions Solutions’ Founder and President, Maurice Frumkin, is former Deputy Executive Director of High School Enrollment with the New York City Department of Education, where he trained directly with the pioneers of the largest school choice process in the nation – the NYC high school admissions process. Maurice is also a former middle and high school admissions officer with a top NYC independent school, and he ran award-winning after-school programs in 3 New Jersey public school districts. For nearly 20 years, Maurice has served in a variety of roles in public and private schools, taught middle school students, coached middle school baseball, and volunteered with organizations like Junior Achievement and New York Cares. Maurice has a Bachelor of Science degree from the University of Pennsylvania, and an MBA from New York University’s Leonard N. Stern School of Business. Maurice is an Associate Member of the Independent Educational Consultants Association.

Jen Brier — Senior Admissions Associate Jen Brier works with New York City families to help them navigate the public and private high school admissions process.  She has extensive experience guiding families through the diverse NYC school admissions requirements—including those pertaining to transcripts, test-taking, recommendations, and auditions/portfolios—as well as geographic and registration priorities.  Jen also assists with application timing & organization, essay-writing, interview skills, and materials submission.  Jen received a Master’s degree in English & Comparative Literature from Columbia University and a Bachelor’s degree from Tufts University.  She continues to volunteer with the Tufts Alumni Admissions Program interviewing undergraduate applicants and sharing assessments with the University.

Olivia Gell — Senior Admissions Associate Olivia Gell works alongside families to assist them in navigating the NYC public and private high school admissions landscape. She has experience working with families to provide school recommendations and guide decisions as well as in working with students to assist them with interview and portfolio preparation, teacher recommendations, and essay writing. 

In addition to her experience with NYC school admissions, Olivia teaches Middle and High School English and is a student advisor. She has taught in New York City and internationally and is passionate about providing and supporting students in identifying and receiving formative educational experiences. Olivia received a Master’s degree in Secondary English Education from Teachers College Columbia University and a Bachelor’s degree in English and Sociology from Franklin and Marshall College. 

Beth Siegel-Graf — Senior Admissions Associate (Staten Island)

Prior to joining NYC Admissions Solutions, Beth Siegel-Graf was a former director of admissions, high school assistant principal of Pupil Personnel Services and assistant principal of the arts with the New York City Department of Education.   

For almost 20 years, Beth has served in every aspect of the admissions process from articulating middle school students to the Over the Counter admissions process for students who have recently come to the NYC system as well as creating the admissions algorithm for her school.  Working at the High School Fairs, giving tours, and leading High School Information Nights has given her the expertise in directly assisting families with this process.

In her 25 year career, Beth has taught high school English and theater and coached cheerleading.  She also created four year sequential theater arts programs as well as directing high school musicals.  In her capacity as assistant principal, Beth was the supervisor for the audition process for the screened program in the arts.  Ms. Siegel-Graf holds a B.S. from CUNY/Queens College, an M.S. from CUNY/CSI, and a sixth year certificate in educational administration.

Dana Ponsky —Senior College Admissions Counselor

Dana Ponsky works closely with students and their families in grades 9-12 to inform them about and support them through the college admissions process. Prior to joining NYC Admissions Solutions, Dana served as a director of college counseling in high schools in Miami, Florida and Washington, D.C. Most recently, she lead the development of a new, comprehensive career services office in a Brooklyn high school to help students understand the importance of career development in the college admissions and decision process. She has a unique background in both college and career counseling, along with student development services at the collegiate level. This provides students and families a chance to learn not just what it takes to have a great application to get into college, but most importantly what is needed to ensure long-term success in college and beyond.

For 18 years, Dana has worked in education, first as a university administrator at colleges such as the University of Miami, University of Michigan, and Barry University in various roles including first-year student programs and retention, and 10 years ago she transitioned to working with high school students to help prepare them for the college admissions process. She has served not only as a counselor but also a teacher at the high school and university-level.  Dana earned her Bachelor of Arts in American Studies from the University of Maryland, a Master of Arts in College Student Personnel from Bowling Green State University, and a Post-Master’s Certificate in Enrollment Management from the University of Miami.

Willow Joffee —Senior Admissions Associate Willow Joffee partners with NYC families to support them through both the public and private high school admissions process. Her straightforward and warm approach demystifies the admissions process, allowing families to feel informed and empowered in their decision making. With a keen ability to listen deeply, communicate effectively and strategize to meet individual needs,  Willow sees “goodness of fit” as the anchor of her high school placement work with families.

 Willow developed a comprehensive and engaging high school placement process from the ground up for an urban, public charter school. Her distinguished program fosters the collaboration of families, students, and teachers and has established strong connections in both public and private high schools. She has worked with hundreds of students on the high school application process and can assist students with portfolio preparation, audition expectations and etiquette, interviewing skills and essay writing.

 Prior to her work with NYC Admissions Solutions, Willow managed a mentorship program for young creatives at Urban Arts Partnership, counseled incarcerated young women at Riker’s Island, mentored adolescents in the foster care system, and worked with high school students and families in a variety of settings. Willow earned her MSW from Hunter College. In addition to high school placement support, Willow provides adolescents with private executive functioning tutoring and life design coaching.

Kayla Conroy —Executive Assistant & Program Manager

Working alongside our President, Kayla is involved with all aspects of program and corporate operations, as well as marketing and administrative management, social media and client relations. She works closely with the NYCAS team to ensure the utmost support, care, and communication is provided to the families and organizations we support.


“(Mr. Frumkin) It was supposed to be a 'surprise' thank you, but it appears that can't happen. I've been trying to have cookies delivered to you as a thank you... We both really thank you... your kindness meant a lot to both of us!.” “I wanted to take the time to thank you so much for all the time you've spent talking to me about this difficult high school process."
“Yesterday, I attended a high school workshop in Manhattan. I would like to thank the man who conducted the meeting [Maurice Frumkin]. He did an amazing job explaining the key elements regarding the process for high school admission.”
“Thank you again for the patience you had with me today as well as all the help and advice you provided. You are the first person I have come across that, in my opinion, showed concern since I started trying to help my daughter. Thank you again, people like you are few and far between.”
“You have been very kind and helpful – as well as frank and prompt in your responses.”
“We both (my daughter and I) really thank you…your kindness meant a lot to both of us!”
“Thanks for your help in this matter and I'll email you if I need you for anything else. You have been very responsive and that is a quality that is rare.”
"I thought you exceeded our expectations. You are certainly thoroughly knowledgeable about your subject matter and present it in a personable manner."

Sign Up for our FREE Monthly Newsletter